What I’ve Been Up To

Senior Content Strategist | Keeping Current Matters
2024-2025

Freelance Newsletter Editor | The Salon PGH
2021 - 2024

Freelance Writer | REI
2024

Copywriter | Avocado Mattress
2021 - 2024

Senior Editor | Fitt
2018 - 2020

Copy Editor | Observer-Reporter
2016 - 2017

News Editor | The Mechanicsville Local
2015 - 2016

US Correspondent | Telecompaper.com
2012 - 2015

Virginia Commonwealth University
Class of 2011

  • Curated and led content strategy for a weekly newsletter for a women-focused community group in Pittsburgh. The newsletter promotes upcoming events while exploring the intersection of inclusivity, equity, collaboration, connection, and the modern female experience

  • Pitched and wrote content for REI’s online blog, Uncommon Path, with a focus on outdoor activities, personal narratives, and impact stories about conservation and sustainability

  • Crafted creative copy for branded print and digital assets, including landing, sale, and product pages, newsletters, video scripts, social media, gift guides, retail, and mailers

  • Collaborated with the marketing team and partners on cross-promotional campaigns for paid, organic, and social ads and copy

  • Leveraged data and analytics to inform internal and external content marketing strategy

  • Oversaw online brand blog, including the content calendar, budget, assignments, headlines, and SEO. Regularly wrote short- and long-form content, including reported pieces and sponsored articles

  • Recruited, onboarded, and managed a team of freelance writers

  • Led content creation for a lifestyle brand focused on food, fitness, and outdoor experiences in major cities across the US

  • Wrote and edited listicles, feature articles, newsletters, app content, and social copy

  • Collaborated with the partnerships team on content strategy and copy for marketing campaigns, including branded advertorials

  • Recruited, onboarded, and managed a team of 30+ freelance writers

  • Line edited daily newspaper publication for grammar, accuracy, and tone

  • Curated and wrote articles for a local weekly publication and served as head editor of a monthly edition

  • Reported on global telecommunications news in the US

  • B.S. Mass Communications. Concentration: Journalism

  • Collaborated with the marketing team on content strategy, promotional copy, and SEO to increase brand awareness

  • Wrote weekly articles, social media copy, and video scripts based on data insights and research

  • Led content strategy and copy for a new product launch, including bi-weekly emails, call scripts, and texts to help real estate agents grow their businesses

Copywriter & Content Specialist | Truly Free Home
2025-Present

  • Serve as lead copywriter for promotional and sales emails, including campaigns, sequences, and automated flows

  • Collaborate with brand, marketing, CRO, and SEO teams to write and optimize landing and product pages, FAQs, meta titles, CTAs, and help center copy

  • Translate content briefs, SEO insights, and subject matter input into clear, compelling, brand-aligned copy that supports organic search visibility and customer needs

  • Developed content strategy and launched a blog newsletter that created an additional monthly revenue stream

  • Build and maintain a consistent content calendar and blog program that expanded non-branded keyword rankings and generated direct monthly revenue

  • Apply editorial judgment to improve content quality, clarity, accuracy, readability, tone, inclusivity, and compliance considerations

  • Use GenAI tools responsibly to support ideation, drafting and editing with consistent human oversight and fact-checking

  • Hire and manage a team of freelance writers to support blog content creation